A Summer in Rio

A Rio summer isn't a place, it's a temperature: skin still salty from the sea, the golden light of late afternoon over Ipanema, the citrus freshness that cuts through the heat. This series rebuilds that world —the iced lemonade, the striped towel, Pão de Açúcar in the distance— as the sensory territory of a beauty brand.

A creative direction exercise that runs the full visual chain of a summer campaign: from the luminous portrait to the product still life, from real skin to the macro detail. The same story told in three registers —lifestyle, beauty and product— under a single light: Rio at its most golden hour.